Tag: marketing

  • Importance Of Marketing In Business

    Your strategy tells you what pain points and benefits to focus on, and ensures that the subject line, headers, text, images, and call-to-action buttons are relevant. From your slogan to the hashtags you use on Twitter, any information you post should be instantly recognizable as belonging to your brand. It should also be relevant and […]

  • Why Every Modern Business Needs A Good Marketing Strategy

    This interaction was exactly the approach that Xerox took in the development of the recently announced Docotic system. Xerox learned from its customers before the market launch what changes it should make, what service and support it should offer, and what improvements and related new products it could offer afterwards. In 1990, successful companies became […]