The first and most important of these is to receive permission from your contacts to send them text messages. If this definition of SMS marketing sounds too complicated, don’t worry. This article covers all of the above terms to give you a better idea of how SMS marketing can improve your digital marketing strategy.
At this point, consumers not only accept, but also expect to see both transactional messages and marketing messages in this intimate, everyday channel. In this example, the text message is the first message that this user received. While the second post has an image in addition to the content and link, which makes it an SMS Marketing MMS message. Since almost all devices support SMS and MMS messages, you don’t have to choose one over the other. A good mobile marketing strategy can and should include a combination of the two. Sms Marketing is the sending of promotional campaigns or transactional messages for marketing purposes using text messages.
This can be through an online signup form, entries to the competition, or by texting a particular keyword to a short code. These lower throughput rates for MMS messages are due to the larger size of an MMS message compared to a text message. Although a text message contains only 160 characters of plain text, an MMS message can contain up to 500 characters of text and usually also contains a video, images, or animated images. As you can imagine, an SMS provider takes much longer to process and send a message with more text, or a video, image or an animated image, compared to a text message of only 160 characters.
Using the bulk MMS marketing solution, you can include images or GIFs in the same way you would send bulk text messages. MMS, if set up correctly across multiple channels, can help you reach many people. It increases the likelihood that your campaign will go viral and drive your business growth exponentially.
As discussed, marketing messages are subject to stricter legal requirements and are more effective when sent to segmented customer groups. Transactional messages are informational or logistical in nature and are often designed to convey time-sensitive information. Given the high visibility and engagement of this channel, sms is an excellent channel for conveying information that you want customers to respond to immediately. In the United States, more than 6 billion text messages are sent and received daily. In 2020, nearly 50 million Americans chose to receive SMS marketing messages. In the ever-evolving digital ecosystem, SMS marketing is emerging as a critical mobile-first communication tactic.
This discrepancy between consumer interest and actual use today may be the result of many brands not offering customer service within their text programs. In recent years, text has become a valuable differentiator for brands of all sizes that have used it to generate revenue and generate loyalty and engagement with their customers. This performance marketing channel personalizes the interactions we have with brands. You will be charged in advance for credits, rather than receiving an invoice after sending SMS marketing messages. Permission-based is a form of marketing in which customers give their explicit consent to be marketed.
Brands that use Attentive for text messaging see average click-through rates of 30% and have generated 20.5% of their total online revenue via SMS. Mobile keywords are easy to create and unique to your business or organization. Customers who text their mobile keyword with their short code will sign up to receive messages and promotions from your business. During the provisioning process, you get approvals from wireless service providers to send and receive mobile messages to your short code. If you want to send SMS and MMS messages, it is important to note that you need to provision for both. Text messages are great for campaigns like acquiring text keywords to join.
SMS, which stands for short message service, refers to messages up to 160 characters long, including plain text, numbers, and emojis. MMS, or multimedia messaging service, is a type of SMS marketing that includes multimedia such as video, images, audio, and GIFs in the text message. Like email, SMS has become a direct marketing channel that allows brands to connect with consumers in a personalized and measurable way. Although the cost of sending an MMS marketing message varies among mobile messaging providers, an MMS message costs a salesperson an average of two to three times more than a text message. Simply put, MMS campaigns are more expensive than SMS campaigns because you’re paying for the most flexibility and visual appeal. SMS represents an essential part of an organization’s multichannel marketing strategy.