It is not for the faint hearted to venture into the wholesaling clothing business. Many believes that compared with other types of businesses, the clothing Clothing wholesale industry is the most profitable one and is not so easily swayed into bankruptcy. Maybe this perception is concluded because the fashion industry is always changing and that it is always in demand and marketable. However, studies show that almost 80% of start out businesses in this industry does not last longer than a year. Closure of any business is due to the fact that many start it without knowing anything about it. They have not the proper skills and experience to run the business nor do they know or have any marketing plan whatsoever.
There are three main factors one must consider when starting out your clothing business whether it wholesale or retail.
1. Know your Market – This means you must know your target market by heart. I you do not know who you are selling to, then you will not be effective in selling your products. There are 3 types of markets out there at the moment that wholesalers are typically targeting; Wholesale clothing for women, men’s and children’s clothing. The question is which one is more profitable than the other. Out of the 3 markets, which one is the best for you to venture in.
2. Know your Product – Once your target market is established, your product or merchandise will come automatically to you. Many considers the wholesale for women’s clothing the most gainful. If you think about it, women are really into fashion. They almost always go and follow trends of not just clothing but everything about fashion. That means buying accessories such as bags, belts, shoes and so many other things that goes with it. Possibilities are endless really when it comes to wholesale women’s fashion and clothing. It is for the reasons just stated that many successful wholesale and retail companies have taken advantage of this demand.
3. Running your Business – When factors 1 and 2 are set up, all you need to do is run your business. Some will find this easy, but others are not so lucky will not. That is why you need to have a plan in the first place to go about how to handle your business. If your business is an online business then a good website where great traffic will come to you must be created. If it is a typical shop with displays then many other things must be put into consideration.
Many retail clothing businesses are benefiting from dealing with wholesale dropshippers. This is another angle one may consider when starting a retail clothing business for women. Advantages of having a wholesale dropshipper are: The dropshipper will take care of the inventories, they keep your stocks in storage and only delivers the goods you specify. They will take care of the shipping for you. Meaning they will deliver your merchandise directly to your customers. They will automatically cut down your business expenses. For more detail on dropship wholesaler business, search the search engines on the internet. You will find that there are a lot to choose from.
As Seen on BBC News, FORBES and CNN Money
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